Adalysis regularly analyzes your search term data and identifies ones that are performing well and, hence, potentially eligible to be made keywords.
Adalysis allows you to define your own criteria for identifying these keywords. If no criteria are defined, a default one is used until you customize it (see below).
You will see an alert on the dashboard to notify you about these opportunities (under Audit Alerts / Search Terms):
You can either take action without even leaving the Dashboard, by clicking on the button Add search terms as keywords; or choose to View the search terms to analyze the data.
Clicking on the button View the search terms will open the below screen:
You can customize the conditions used to detect potential keywords by adding or modifying various criteria. Click "Save customized" to store the new values.