Google can show your search campaigns across two areas:
1) Google Search: Ads appear on Google-owned properties like Google.com, Google.co.uk, and similar domains across countries and properties.
2) Search Partners: Ads can appear on non-Google-owned and Google-affiliated sites, including YouTube, Google Local, directories, and other pages related to user searches.
While some campaigns perform well on Search Partners, others may struggle due to ads being triggered on non-search sites, like directories displaying products. This can lead to lower performance compared to Google Search.
Adalysis helps you track performance differences between Google Search and Search Partners. If your Search Partner data is significantly worse, you'll see an alert in your dashboard, allowing you to take action and optimize your campaigns.
Click on the View button to see the performance data. Examine how your Google Search vs Search Partner data is performing for that campaign before making a decision. If you want to disable the search partners, simply click the 'Disable Search Partners network button.
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