Moving keywords to new ad groups

Analyzing your PPC performance you may find that some keywords have low Ad Relevance, which negatively affects your Quality Score and leads to higher CPCs. The logical next step would be moving the keywords to another ad group so that the ads would be tighter related to the keywords. It could be one of the existing ad groups in the same or different campaign or a new ad group that you should create from scratch. 

However, shifting keywords between ad groups in the Google Ads interface is not very easy and fast: you will need to do quite a lot of copy-pasting and then come back and disable unnecessary elements. If you want to create a bunch of SKAGs (Single Keyword Ad groups) for your selected keywords, you will have to create each ad group one by one.

Adalysis simplifies this whole process to a few clicks - you can create as many SKAGs as you want in bulk, or move keywords to existing ad groups of your choice. 

1. In the Keywords section, choose the keywords you want to move (you can use built-in filters to quickly identify them, for example, only select keywords with Poor Ad Relevance). 
2. Click on the Move / Copy button and choose if you want to move the keywords to an existing or a new ad group. 
3. Specify the new location of the keywords by selecting a campaign or ad group they have to be moved to. If you choose to make a new ad group, select the campaign and edit the name for the new ad group (by default it will be named SKAG). 
4. Set the keyword bid that should be applied to it after moving to the new location.
5. Choose the match type for the new keyword.
6. Choose what to do with the keyword in the current ad group, after you complete shifting.

If you choose to move the keywords to a new ad group, the new ad group will be created using the ads from the original ad group where the keyword is currently active. You can change the ad text to make the ads more relevant to the keyword and/or add more ad copy versions. 

The above offers an easy and fast way to create SKAGs in bulk!