Changing keyword match types

There are times when you need to change the match type of tens, hundreds, or even thousands of keywords at once. For example, you notice that your phrase match keywords due to recent Google changes have started to trigger a lot of irrelevant search queries, and you decide to change them to the exact match type. 

Adalysis makes this process quick and easy:

1. Select keywords: In the Keywords screen, filter and select the keywords you want to update. You can filter by match type, campaign, or other criteria to quickly pinpoint the relevant keywords.
2. Open the tool: Under the Tools menu, choose Change keyword match type.
3. Choose the new match type for the keywords.
4. Manage the original keyword: By default, the original keyword remains unchanged. You can choose to pause or delete it if necessary.
5. Avoid duplicates: Enable the option Skip creating the new keyword if it already exists in the campaign. This prevents duplicate keywords by scanning the campaign and skipping keywords already present in other ad groups.