Manage your bid adjustments

View bid adjustments and spot issues 

The bid adjustments map, under Segments, shows an overview of your current bid adjustments at the campaign and ad group level. To change a bid adjustment, click on the current number and choose the pencil icon.

Bid adjustments that are incompatible with your bidding strategy have a red alert icon. If this is the case, you can remove them.

View account performance by segments

Switch between tabs in the Bid adjustments section to see a range of performance breakdowns. There are insights by device, location, age, gender, parental status, income, ad schedule, or audience.

You can also aggregate data to see performance across multiple campaigns. Simply click Aggregate data and choose the campaigns you want to see. For example, you can analyze your account performance by gender rather than each campaign individually. 

You can also set bid adjustment in bulk by selecting segments and clicking on Set bid adjustment. The Segments screens show the date of the last bid adjustments; click on the graph icons for performance comparisons.

Set bid adjustments and track their impact on performance

You can also set bid adjustment in bulk by selecting segments and clicking on Set bid adjustment. The Segments screens show the date of the last bid adjustments; click on the graph icons for performance comparisons.

Apply automated bid adjustment recommendations

Click the View recommended bid adjustments to calculate optimum bid adjustments for each of your segments. This button is available in each of the Bid adjustment tabs. Learn more.

Schedule ads at top-performing times of the week

On the Ad schedule tab, you’ll see current ad schedule information, the bid adjustments, and the impact your bid adjustments have had on your performance. Based on these insights, you can update your ad schedule to show your ads at the highest-performing times. Learn more.