Whenever our algorithms spot the opportunity for more effective bidding in some of your campaigns, you will be notified of recommended bid adjustments on your Adalysis dashboard. In the alert, click on View bid adjustment suggestions to see the recommendations and apply them with a single click. 

You can customize the way the recommendations work to provide the best value for your particular situation by clicking on Customize the bid adjustment suggestions. 

  1. Select the primary condition when the recommendations for bid adjustments should be suggested, based on your chosen metric (e.g. you can choose to calculate bid adjustment only when the CPA or ROAS of the particular segment by more than 30% differs from the average values of your campaign or from your predefined target value).
  2. To avoid changing bid adjustment too frequently, without having enough data to support your decisions, you can limit the tool to only work for bid adjustments that have not been changed for the last 4 weeks (or your specified time frame) or set a minimum conversion amount for a segment (age, location, etc.) that is necessary to accrue before making any changes to bid adjustments.
  3. If you want to limit your bid adjustments in order not to set too extreme values, you can specify it here.
  4. In addition, you can define how aggressive you want to be with your new bid adjustments.  We use dampening factors with values from 0.2 to 0.6 to set bid adjustments in the most sophisticated way.  It means that in the case of the Aggressive approach, 0.6 of a theoretical mathematical range will be recommended, whereas using the Passive approach, this value will be reduced to 0.2). 

You can play around with the approaches and settings to see the difference, using the Show suggested bid adjustment button each time you change settings. Once you are happy with the results, click on the Apply bid adjustments for selected rows button. 

If you want the same settings to be applied in all future alerts, save it by clicking Save as customized (you can always revert back to default settings by using the Reset to default button). 

Note: customized settings will only be applied to the bid adjustments type you are currently working on (e.g., only age or only location).  You have to repeat the process for all the relevant alerts on the dashboard to change the settings in each of them individually. 

You can access the same tool in the Bid Adjustments section and choose the relevant type of bid adjustments you want to work with - age, gender, location, etc. Clicking on the View recommended bid adjustments, you will see the same settings as described above.