Bid suggestion alerts

For manual bidding campaigns, Adalysis will alert you to opportunities for more effective bidding. You'll see the alert under Alerts > Bid suggestions on your dashboard. Click on it for a list of recommendations and apply them with a single click.

Customize bid suggestions settings

Go to Audit settings to customize the recommendations to your needs. Here's how:

1. Select your goal: increase clicks, increase conversions, target CPA, or target ROAS. If conversion tracking is enabled in your account, the goal will be to increase conversions by default.
   
   
2. To avoid extreme values, you can set maximum increase and decrease values for the bid adjustments.
   
   
3. Set minimum thresholds to ensure you only receive bid suggestions when there's enough data. Choose from impressions, clicks, or conversions and a range of time frames.
    
4. To avoid changing bids for the same segments too frequently, set a minimum time frame between bid suggestions. Adalysis remembers the date each bid adjustment was last changed (either within Adalysis itself or within Google Ads interface).
   
   
5. In addition, you can define how aggressive you want your bid suggestions to be.
   

Save customized settings

In the dashboard alert, you can experiment with approaches and settings, by clicking Recalculate suggested bid adjustments after each update. Once you're happy with the results, select the relevant rows and click Apply bid adjustments. 

To apply the same settings to all future alerts, click Save as customized. (You can always revert back to default settings by clicking Reset to default). Your new choices will be saved to your Audit settings.