Customizing the alert audit settings

The alerts and recommendations generated by Adalysis sometimes use default parameters e.g. poorly converting keywords are determined when a keyword has 150 clicks without conversions.  Different accounts, however, may have different strategies that require these parameters to change. For example, if you manage an account with low traffic, you may want to start receiving keyword bid recommendations sooner than after the default 50 clicks, or you want to take into account data from the last 90 days as opposed to the last 30 days, etc.

We’ve centralized all the settings so you can manage or disable all alerts from within the new Audit Settings section at the top right panel of your Adalysis account. All the alerts in the Audit Settings are grouped around entities used in Google Ads (such as campaigns, ad groups, keywords, etc.). 

In the Audit Settings section, you can do the following: 

• Enable/disable alerts
• Customize prebuilt alerts 
• Create your own alerts 

Enable/disable alerts

To prevent any of the existing alerts from triggering a notification on your Adalysis dashboard, simply switch the toggle next to its title in the list. 

Customize prebuilt alerts 

1. You can customize the existing metrics or add/remove metrics to define the criteria used to generate the prebuilt alerts. 

2. You can also define a date range that will be used for this alert. 

3. Before saving the modified alert, you can preview the results it will generate by clicking the button View current results (opens in a new window). 

4. You can revert back to default settings at any time by using the Reset to default button. 

The modified alert settings will be used for all future alert generation (i.e. alert already generated that day won’t update immediately). You can recognize the customized alerts by the grey label 'Customized' appearing next to the title of the alert. 

You will also have the option to choose one or more actions to be performed automatically whenever the alert is triggered.  The set of actions available will depend on which alert you're customizing.  For example, for the above alert (New keyword suggestions from search terms) the automatic action available is the following:

If enabled, this means Adalysis will automatically add the search term as an exact match keyword whenever the criteria of this alert are met and the alert is triggered.  This can save you a lot of time you'd normally spend manually performing this operation.

Create your own alerts 

To make your work with PPC as flexible as possible, you can also create your own alerts to get notifications on your Dashboard whenever your defined criteria are met. To create custom alerts, you should select the entity (campaigns, ads, keywords, etc.) which you want to track and then click the button Add new alert condition. 

Learn more about creating your custom alerts here...