A budget group is a set of campaigns/budgets you specify in Adalysis to manage and track their collective spend and performance.
Important: Please note that budget groups aren't the same as shared budgets. The campaigns in a budget group continue to run individually. Defining a budget group in Adalysis has no impact on how the campaigns run in Google Ads. It's only a logical grouping in Adalysis to make it easier for you to manage a set of brand campaigns, search campaigns, etc.
Once you define a budget group, you will be able to:
- Set a total daily or monthly budget for those campaigns and let Adalysis split the total budget across the individual campaigns based on a performance goal you specify.
- See the pacing based on the allocated spend.
- See the estimated monthly projected spend for the group.
- See the aggregate performance of the campaigns within the group.
- Automate the daily budget allocation to achieve a monthly spend goal.
Budget groups can be set up from the Budget tab, as shown below:
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