Manage your budgets

With Adalysis, you can easily watch your budget pacing or automate your budget allocation. This means no more over or underspending and no more spreadsheets. You have two options, depending on whether you want to automate your budgets or simply track pacing for the month.

You can see your monthly spend to date on the Accounts overview screen. There’s also a dedicated Budget tab on the dashboard.

Track budget pacing

Adalysis tracks budget pacing in real-time and projects future spend based on your chosen settings. This means you can hit your spend targets with confidence, making over- and underspending a thing of the past.

Under Target budget pacing, you can set your monthly target at the account, campaign, and budget group level. You’ll also see options to set up budget splits for individual campaigns, and budget groups. Adalysis will then track your ad spend month to date and calculate a forecast for the rest of the month.

You can also create spend alerts under Pacing alerts and actions. For example, you may opt to get email alerts when your spend reaches 90% of the target.

Note: ‘Target budget pacing’ doesn’t amend any budgets in Google Ads.

Manage your budgets automatically

You can choose to automate your budget management directly from Adalysis. Click on Allocated budget tools and set your monthly budget.

• Define your budgets at the account, campaign, or budget group level.

• Set your preferred budget split.

• Use the daily budget calculator to work out your daily allocation.

• Create spend alerts based on your needs.

Adalysis will automatically handle daily bid adjustments, helping you to save time and stay in control.

Performance boosts

Budget boost alerts can be found on the Allocated budget tools tab. These alerts flag opportunities to boost performance. They include projections to show what happens if you were to change your budget.

• Recommended budget increase
• Projected increases in impressions, clicks, conversions, and conversion value

For more information about budget management with Adalysis, please check out our budget management articles.