Negative keyword tools

Modified on Thu, 2 Jan at 11:22 AM


You can manage your negative keywords in Adalysis by navigating to Keywords > Negative keywords. Here, you’ll find ad group negative keywords, campaign negative keywords, and negative keyword lists.


To edit negative keywords, hover and click on the pencil icon. You can modify the text or match type. The Negative keyword migration tool lets you move keywords between levels, such as from an ad group to a campaign or a campaign list. You can also delete keywords as needed.


You can also create new lists and change the campaigns that use them.

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